International Marketing Programs

Help clients dramatically improve their marketing programs

Steve's businesses have been built on a combination of sales and marketing know-how. He can design marketing plans and implement them. His main marketing expertise is copy writing, direct mail, brochures, incentives, telemarketing and testing new products.

As he was building IFS into a $60 million dollar company, he designed a series of direct mailing pieces that revolutionized the way a salesperson went into a business. Rather than making cold calls, the salesperson had a contact in each business who was eager to see him or her. Sales doubled each year from 1979 to 1985.

Each sales program designed by Steve has had important marketing support through colorful brochures and catalogs, exciting incentives, telemarketing follow-up, special discount programs to help boost sales in slow months and attractive prize programs for both salespeople and their customers.

Marketing strategies that worked well in the United States worked equally well, often better, in Latin America. For example, direct mail programs in the USA usually got a 2% to 3% response. The first mailing we did in Mexico yielded a 10% response and the first one in Venezuela generated 15%. Subsequent mailings were not as good as the first, but they always brought in at least 4% or 5%, well above the US averages.

Savage International can help its client companies revitalize their marketing efforts through a creative, focused and measurable marketing program.

Call us toll-free at 1-866-594-4004 and let's talk about how we can promote your business with creativity and intelligence.