Hispanic Marketing – A Huge Opportunity
by Steve Savage

The Hispanic market in the USA represents an enormous opportunity for your company to expand.

Here are the demographics of the Hispanic market.

· There are 35.3 million Hispanics in the USA.

· They spend $523 billion per year.

· They are expected to spend $672 billion by 2005. (Standard & Poor’s DRI).

Other significant data about Hispanics:

· They are 2.6 times more likely to buy an auto this year than non-Hispanics (Simmons National Consumer Survey 2001).

· The majority of US Hispanic Households (65%) prefer Spanish over English (Nielsen 2002).

· 96% of Hispanics from ages 18-34 speak Spanish at home (NHTI installed meter sample).

· 64% of Hispanics say they would be more likely to purchase brands which are advertised in Spanish (Yankelovich).

· 78% of Hispanics want to be marketed to as Hispanics (Yankelovich).

· Even among bilingual Hispanics, Spanish-language commercials are 3.4 times more persuasive (Roslow Research).

· Hispanics prefer, almost exclusively, Spanish-language TV (Nielsen).

· Spanish format radio is by far the most popular among Hispanics (Arbitron “Hispanic Radio Today”).

· Hispanics spend .69 hours a day reading newspapers.

· Hispanics send .28 hours a day reading magazines (Strategy Research Consulting).

Your company’s growth strategy must include an intense focus on the Hispanic market. You must reach this unique and profitable group.

Steve Savage can help you open up and develop your Hispanic market. He has spent 22 years creating and growing businesses in Latin America and in the US Hispanic Market. He has traveled extensively in all the Latin American countries. He is 100% bilingual and knows how to get things done with this magnificent group of people.

E-mail: savage@stevesavage.com

Phone toll free: 1-866-594-4004

Steve Savage - Savage International
Tel: 678-594-7570 - Fax: 678-594-7864

Hispanic Marketing – A Huge Opportunity by Steve Savage

Hispanic Marketing – A Huge Opportunity
by Steve Savage