Table of Contents
The book has an introduction by Jay Levinson, followed by 58 chapters embellished with personal stories on how to succeed (and fail) as a guerrilla entrepreneur.
Introduction
Guerrilla Business Secret #1: How guerrillas start a company, pick a hot product and target a market
Guerrilla Business Secret #2: How a corporate person becomes a guerrilla
Guerrilla Secret #3: How guerrillas can sell a fantastic product, make a fatal mistake – and recover
Guerrilla Business Secret #4: Drive decision making downward
Guerrilla Business Secret #5: Make everyone feel important
Guerrilla Business Secret #6: Elevate your salespeople
Guerrilla Business Secret #7: Make your company easy to do business with
Guerrilla Business Secret #8: Make your business an adventure
Guerrilla Business Secret #9: Improve on someone else’s idea
Guerrilla Business Secret #10: Be different
Guerrilla Business Secret #11: Use your wits, not your money
Guerrilla Business Secret #12: Avoid lawsuits by friendly compromise
Guerrilla Business Secret #13: Help your local community
Guerrilla Business Secret #14: Hire consultants only when they can add value
Guerrilla Business Secret #15: Control your growth
Guerrilla Business Secret #16: Convert a Disaster into a Triumph
Guerrilla Business Secret #17: Don’t be afraid to try again
Guerrilla Business Secret #18: Make it easy for the customer
Guerrilla Business Secret #19: Analyze the “typical” salesperson – and do the opposite
Guerrilla Business Secret #20: Use direct mail for dramatic growth
Guerrilla Business Secret #21: Hire salespeople from your target market
Guerrilla Business Secret #22: Diversify only when you have optimized your core product and territory
Guerrilla Business Secret #23: Don’t let the lawyers be the only winners
Guerrilla Business Secret #24: Add new products cautiously
Guerrilla Business Secret #25: Rent as long as you can; build when you must
Guerrilla Business Secret #26: Place women in leadership positions
Guerrilla Business Secret #27: Work hard, work smart
Guerrilla Business Secret #28: Use telemarketing to boost sales
Guerrilla Business Secret #29: Sell before you peak
Guerrilla Business Secret #30: Test everything
Guerrilla Business Secret #31: The rollout must emulate the test
Guerrilla Business Secret #32: Increase the size of your tests before committing to a program
Guerrilla Business Secret #33: Hire professional managers when you reach your limits
Guerrilla Business Secret #34: Avoid bureaucracy; work out of your home
Guerrilla Business Secret #35: An easy sale is not enough; it’s the easy delivery that counts
Guerrilla Business Secret #36: Sell your company; buy it back
Guerrilla Business Secret #37: Go international when you have fulfilled your domestic market
Guerrilla Business Secret #38: Eliminate rules, every day
Guerrilla Business Secret #39: Don’t ask for government permission
Guerrilla Business Secret #40: Hire a local manager you can trust
Guerrilla Business Secret #41: Open up other countries when you have a stable management in the first.
Guerrilla Business Secret #42: Set up a distributorship when you can’t justify a subsidiary
Guerrilla Business Secret #43: Work in countries where others fear to go
Guerrilla Business Secret #44: Jump in when the economic factors are right
Guerrilla Business Secret #45: Sell your company, buy it back and sell it again
Guerrilla Business Secret #46: Abandon a country after you have tried everything without success
Guerrilla Business Secret #47: Learn the language
Guerrilla Business Secret #48: There is nothing more exciting than business
Guerrilla Business Secret #49: Love your business
Guerrilla Business Secret #50: Don’t be afraid to fail
Guerrilla Business Secret #51: Just do it
Guerrilla Business Secret #52: Trust your gut
Guerrilla Business Secret #53: Get in the trenches
Guerrilla Business Secret #54: Take your job seriously, not yourself
Guerrilla Business Secret #55: Set the entrepreneur free
Guerrilla Business Secret #56: Greed and self-interest are the only honest ways to operate a business
Guerrilla Business Secret #57: International Development Takes Time
Guerrilla Business Secret #58: Guerrillas never retire
Epilogue
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